Sell the Story of Your Home
It's not a house that sells. It's a home: the joys of life and the memories that buyers may one day share with their loved ones. Discover how to tell the story of your home in the Triangle — and how to make the most of your investment when all is said and done.
We'll worry about the details so you can focus on what matters. Our comprehensive services have you covered.
We'll leverage our expert negotiating skills to keep more money in your pocket after you close on your home.
We'll do all the legwork, from coordinating private showings to home inspections and everything in between.
Who You Work with Matters
We do more than help people sell houses. We tell the story of the home. We market effectively. We solve problems and create solutions. We connect the dots. We are the space between where you are and where you are going. We help your home selling dreams become reality.
We believe that meeting your expectations is the bare minimum for a successful home sale. That is why we work constantly to improve our systems, processes, and services: to create a seamless and beautiful experience for our clients.
From Beginning to End,
We Have You Covered
We use every resource at our disposal to guide you effortlessly through your home selling journey. Take advantage of our library of home selling resources to get started.
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We Visually Stand Out from the Competition
Twenty years ago, a For Sale sign was all it took to send buyers flocking to your door. Today, those old-fashioned techniques don't cut it in Raleigh's highly visual, highly competitive real estate market.
95% of all buyers now use the Internet during a real estate transaction, and 99% of Millennials turn to websites first. To sell the story of your home, we cater to all generations at every stage in the home search, combining the latest tech and traditional marketing to show off your home's best features. Our all-inclusive marketing plan results in more eyes on your property and higher offers for your home. Here's how we make it happen.
A picture, as they say, is worth a thousand words. While a listing description may certainly create an emotional connection, nothing short of a personal tour captures the essence of your home.
Our professional video tours engage and evoke emotion in buyers looking for homes online. By showcasing your home inside and out, as well as highlighting your neighborhood's surroundings, we help buyers fall in love with your property before they ever step inside for a showing. Watch our featured videos to see our cutting-edge videography in action.
To sell your home quickly and for top dollar, you must sell your home's unique character. By investing in cutting-edge in-house marketing efforts, we showcase our clients' listings in the best possible light. Browse our featured listings to see our innovative home marketing at work.
Enhanced Marketing to Other Agents
The sooner we can find the right buyer for your property, the quicker and higher your home will sell. That's why we leverage our vast network of real estate contacts: to match more qualified buyers with your home.
Unparalleled Internet Exposure & Presence
Our online marketing doesn't end with our website and the local MLS. We leverage dozens of different platforms — including Zillow, Facebook, LinkedIn, Realtor.com, YouTube, and social media — to reach interested buyers wherever they are searching.
Telling the Story Isn't Enough
We don't wait for buyers to come to us. We come to them. Using cutting-edge technology, tried-and-true marketing techniques, and our vast network of real estate contacts, we will ensure more qualified buyers see your property. With Gretchen Coley Properties on your side, your home will sell for top dollar and in less time.
Strategic Open Houses
Some buyers still prefer to drive around the neighborhood to look at properties. To reach these buyers right as they're searching, we strategically schedule your open house during peak hours. We will also drive traffic to your open house via the Internet, social media, and other forms of advertising. This will ensure your open house, as well as your property, stay top of mind.
Start the Next Chapter
Ready to sell your home in the Triangle? Connect with us and let's get to know each other.